HomeGuideIS earns revenue from advertising and paid placement products. We believe you should know exactly where the money comes from and exactly what it can — and cannot — buy. This disclosure explains how advertising works on our site.
What Advertisers Can Buy
Advertisers may purchase clearly labeled placement, such as sponsored listings, featured profile positions, display advertising, or sponsored content that is marked as such. Any content paid for by an advertiser is labeled with terms like “Sponsored,” “Advertisement,” or “Paid Placement” so you always know what you are looking at.
What Advertisers Cannot Buy
- Editorial coverage or conclusions. Our guides and articles are researched and written by our editorial team under our Editorial Policy. Advertisers do not review, approve, or influence editorial content before publication.
- Reviews or ratings. Reviews reflect genuine customer experiences under our Review Policy. Advertisers cannot buy positive reviews, suppress negative ones, or change ratings.
- Verification. The verified badge under our Business Verification Policy reflects documentation checks only. It cannot be purchased, and it is not affected by advertising status.
How Advertising Is Presented
Paid placements are visually distinguished from organic results and editorial content. Where a business appears in both organic and paid positions, the paid nature of the placement is disclosed. We do not design advertising to be mistaken for editorial content, and we do not use reviews or ratings as advertising inventory.
Affiliate and Partner Relationships
Some outbound links may be affiliate links where HomeGuideIS earns a commission if you transact, at no extra cost to you. Such relationships never affect our cost research, comparisons, or recommendations — when a guide discusses costs, the figures come from the cited sources, not from commercial relationships. Where an affiliate relationship exists with a company discussed in editorial content, we disclose it near the content.
Local Service Advertising
Professionals may pay for enhanced profiles or lead products. Any professional can appear in organic listings regardless of advertising status, and paid status never alters ranking of reviews, verification badges, or editorial mentions. If you have questions about a specific placement, email [email protected] and we will tell you plainly what is paid and what is not.
Why This Matters
Trust in a marketplace is earned in the details. If you cannot tell what is paid and what is independent, neither one means anything. That is why our ad labels are plain language, why verification cannot be purchased at any price, and why reviews are never advertising inventory. When in doubt about any placement you see on HomeGuideIS, ask us – we will tell you exactly what it is.
Questions
Advertising inquiries and questions about this disclosure: [email protected] with the subject line “Advertising.”